{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"Rory Sutherland’s Restaurant Would Break Every Rule (And Be Fully Booked)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1e5afccb\"></iframe>","width":"100%","height":180,"duration":3428,"description":" Rory Sutherland breaks down the weird, wonderful psychology behind restaurants and hospitality — why where you make money and what people pay for are often different things, why lowering prices can be dangerous, why surprise creates loyalty, why customers hate uncertainty, and why founder-led brands often outperform finance-led giants.\n📙Download HUNGRY Big Banging Reading list here \n🧾 HUNGRY survey would be so grateful if you may please fill out   \n\nON THE MENU: 00:00:00 Restaurants Are the Galapagos of Marketing\n 00:01:05 What Customers Really Pay For\n 00:03:06 The Restaurant Real Estate Play\n 00:05:25 Why Tiny Menus Build Belief\n 00:06:58 Reverse Benchmarking Restaurant Success\n 00:08:53 Surprise Is The Secret Weapon\n 00:09:14 Steve Jobs’ Overlooked Genius\n 00:11:03 Why Uber Feels Like Magic\n 00:13:21 Price Is A Feeling\n 00:16:14 Menu Design Changes Everything\n 00:18:41 Restaurants Push Wine Without You Noticing\n 00:21:02 The Peak End Rule Explained\n 00:22:34 Why Clear Signage Makes Money\n 00:26:32 One Word Can Raise Prices\n 00:27:51 Taco Bell’s London Mistake\n 00:31:42 Why Customers Don’t Know\n 00:34:36 Managing Expectations Changes Everything\n 00:36:37 Is Uber Eats Really Marketing?\n 00:37:00 Audience Q: Quick Service Hospitality\n 00:39:59 Bucky’s Toilet Business Genius\n 00:42:00 Audience Q: Measuring What Matters\n 00:46:31 Disney Would Fix High Speed Rail\n 00:47:57 Audience Q: Scaling Founder Feeling\n 00:48:50 Don’t Sell To Private Equity\n 00:52:23 Why Big Companies Kill Ideas\n 00:53:36 Why Red Bull Shouldn’t Work\n 00:54:52 Farmers Markets Make No Economic Sense\n 00:55:53 Copying Creates The Opposite Opportunity \n ============================================== \n♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 \n============================================== \n🤝 Let's Connect! \n►Let’s...","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}