{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Aperiam Podcast","title":"The Creator Flywheel","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1e93ce5d\"></iframe>","width":"100%","height":180,"duration":2037,"description":"Corey and Joe talk with Jonathan Kroopf — who helped build Creator IQ and later led creator strategy at TikTok — about founding Devotion with co-founder Cami Tellas. They cover why influence is fragmenting from lifestyle influencers toward everyday people with day jobs, how Devotion helps brands scale from 20-30 macro creator posts a month to hundreds, and why building a real creator community beats transactional, campaign-by-campaign influencer relationships. ","thumbnail_url":"https://img.transistorcdn.com/BFE3tB87KCFvGIG1_kQzVG7YMo47VodG83SrwRxKOjY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMGRk/YmE2NDM0OWY4NTU5/MjdiOGE4NWUzMDBi/NGMwYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}