{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Studio Sessions with Chris Goor","title":"The Long Way Is the Shortcut: From 900 Followers to a Quarter of a Million (with Christy)","html":"","width":"100%","height":180,"duration":2434,"description":"In January 2023 I decided to post a video every weekday for a year. At the end of that year I had about 900 followers on Instagram. After two years, 3,000. After three, 83,000. This year we're heading for a quarter of a million.\nChristy and I look back at the whole journey: why I started (COVID, the cost of living and too many days away from our family), how I kept going through the flat part of the curve, and the video on a bench that changed how I talk to camera. Christy shares how she's passed 10,000 followers since January with three videos a week.\nWe also talk about what going viral really does for you, finding your North Star, protecting your mental health, and why the long way is the shortcut.\n\nIn this episode\n[01:06] January 2023: posting every weekday for a year\n[01:55] Why I started: COVID and the cost of living\n[03:46] The real numbers: 900, 3,000, 83,000, 250,000\n[05:20] Keeping going through the flat part of the curve\n[08:09] Looking for green shoots\n[09:23] When TikTok noticed before Instagram did\n[10:56] The bench video that got 350,000 views\n[12:35] Post across platforms and get 1% better each time\n[13:50] Finding your North Star\n[17:17] What going viral really does (and doesn't do)\n[19:08] Christy's first year: 10,000 followers since January\n[22:41] Three videos a week and a schedule you stick to\n[25:16] The same approach for email and YouTube\n[28:12] Moving goalposts and money goals\n[30:08] Protecting your mental health\n[33:45] The long way is the shortcut\n[34:56] Would we change anything?\n\nSend us your questions\nWhat are you stuck on right now? It might be what to say on camera, staying consistent, or turning views into clients. Send it over and we'll answer as many as we can on the show.\nRecord a quick video or voice note, or just type it out:\nhttps://www.videoask.com/fzc1x1h6r\nNew episodes every Thursday, up until Christmas at least. Follow the show so the next one lands in your feed.\n\nWant more help?\nCreator Confidence: the complete content...","thumbnail_url":"https://img.transistorcdn.com/HxBBBQ8mpz0SQ3xG8jYoS7GJSz5WU6TxNfm0qTWJ-iQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZWU5/YmQxYTM2YzY3NTQw/MmYxNjg4MWM4YWZj/ZTk4MC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}