{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agency Forward","title":"020 Dylan Ciaccio: Problemotional Advertising","html":"","width":"100%","height":180,"duration":1872,"description":"Hey everyone, today I’m joined by Dylan Ciaccio.\nDylan is the Director of Marketing at Black Camel Agency and an evangelist of problemotional marketing, which we dive into in the episode.\nIf you’ve heard me on other podcasts or follow my LinkedIn content, you’ll know I’m a firm believer that all marketing starts with a problem. So when I stumbled across Dylan’s content, I immediately knew I needed to get his perspective on the show, and he didn’t disappoint.\nIn the episode, we discuss:How to identify the core problem you solveWhy your messaging isn’t resonating with you audienceHow to start problemotional advertising for your own brandand more…You can learn more about Dylan on LinkedIn.\n-----------\nToday’s episode is brought to you by ZenPilot.\nThere are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.\nZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.\n-----------\nSubscribe to the Agency Forward blog on Substack.\nWe have weekly blog content with practical advice to help you advance your agency. \n-----------\nWant to level up your agency? Get the Dynamic Offers Email Mini-Course\nExplore the 5 of the most common challenges agencies face in today's market.\nWe're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.\nIt's worth reading just for the ideas alone.\n5 emails. 5 challenges. 5 strategies to fix them.\nGet it at DynamicAgencyCourse.com.\n-----------\nAnd if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. ","thumbnail_url":"https://img.transistorcdn.com/99f3GOOo4P0qUfXrSNZBIKh9Wgcfi9EJl0SvdLLBXZk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxMjM1LzE3MTEw/NDMxODQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}