{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"UX Stories Podcast","title":"A/B Testing Secrets from LaunchDarkly | Why Data Can't Replace Human Curiosity","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1ed5cc4e\"></iframe>","width":"100%","height":180,"duration":1204,"description":"What if your dashboard is lying to you? 📊❌\n\nIn this episode of UX Stories, host Lihong Hicken sits down with Aaron Montana, Head of Experimentation & Product Analytics at LaunchDarkly, to explore the real intersection of engineering, A/B testing, and user research — and why the future of testing might include machines testing for machines. 🤖\n\nWhether you're a product manager, engineer, or UX researcher, this conversation will challenge the way you think about features, data, and what it really means to understand your users.\n\n🕐 TIMESTAMPS\n00:00 – Welcome & Introduction\n01:20 – What a dashboard can never fully explain 💡\n02:05 – The role of human curiosity in experimentation\n03:05 – What is LaunchDarkly and who uses it?\n03:27 – Why feature flags are the best foundation for A/B testing\n05:45 – Bridging the gap between engineers and marketers\n08:25 – Quantitative vs. qualitative: what's the right sequence?\n09:25 – How to design a research study from scratch\n11:15 – Qualitative finds problems; quantitative solves them\n15:48 – The psychological challenge of killing your own feature 😬\n18:45 – Why high-velocity teams are already running experiments — just badly\n22:14 – Vibe coding vs. vibe testing: the speed gap 🚀\n24:50 – Is qualitative research becoming too expensive?\n26:20 – Synthetic data and AI panels — promise vs. reality 🤔\n28:08 – Early-stage vs. late-stage testing: when to use AI\n30:00 – Are we about to test for machines, not humans? 🤯\n32:31 – The future: machines running experiments for machines\n\n\n💬 If technology is the rain and our ecosystem is a garden — more jobs, more testers, more ecosystems to validate. 🌱\n\nLike, Subscribe & hit the 🔔 if you're building products and want to ship with confidence — not just speed.\n\nUXResearch #ABTesting #LaunchDarkly #ProductManagement #UserTesting #VibeCoding #FeatureFlags #Experimentation #StartupGrowth #UXStories","thumbnail_url":"https://img.transistorcdn.com/46z12x5df5emufw7YPHxTz2oVjsA0oz8KBtA2-2yYzY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNGI1/ZWM0YWViM2ZjY2Vm/NWEyNGUyZjA4ZWFh/YzVmYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}