{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Playmakers","title":"5 Steps to Turn Your Data Into a Content Machine (Jillian’s Certified Play)","html":"","width":"100%","height":180,"duration":550,"description":"On Jillian's first day as Head of Content the CEO had one thing to say: \"If we don't repurpose this for the next year, it's a failure.\" A warning. What she did generated $2.25M, got the report cited in over 200 Gong calls, helped close 45 deals at an average deal size of $50K, and achieved something even more valuable. In this episode, I break down the exact play. The 5-step framework to build the bot. The one line in the system prompt that makes it work. The 5 channels she ran it across to compound the asset. And the biggest mistake to avoid if you try to copy the play. Chapters: (0:00) the CEO's warning (0:30) The receipts: $2.25M, 1500 submissions, 200+ report mentions (1:00) Why the old playbook fails (1:30) Repurpose the data, not the report (2:00) The play: building the 10-minute content concierge bot (3:30) Steps 1-2: pull the raw data and upload it 4:17 Jillian's live demo (4:52) Step 3: the one-line prompt that stops AI hallucinations (5:30) Steps 4-5: run every draft and deploy across 5 channels (7:00) The receipts in full + how she ran it secretly (8:00) The biggest mistake to avoid Every play on Playmakers is certified. I've seen the dashboards, the pipeline, the receipts. Subscribe for B2B marketing strategy that actually moves the needle: https://www.youtube.com/@RealDevinReed?sub_confirmation=1 Connect with me: LinkedIn: https://www.linkedin.com/in/devinreed/","thumbnail_url":"https://img.transistorcdn.com/zM9VWsx_JpgE89JMrn_c43tybHtH_BPAaTB-7JNMR_U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTAw/ZTllYTBmZTY1Mjc0/YmUxYjNmOGQ4ODZm/ZTdhNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}