{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Permission to Rant","title":"How To Do B2B Video Right (According To Us)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1efb063a\"></iframe>","width":"100%","height":180,"duration":2191,"description":"B2B video isn't new anymore. The excuse of \"we're just trying it\" is gone.In this episode of Permission to Rant, we get opinionated about the state of B2B video — who's raising the bar, who's not, and five commandments every brand should tattoo on their content strategy.From Corporate Natalie to ClickUp's Hollywood actors to the brands still copy-pasting movie scenes and calling it creative — nothing is off limits.Cool list. Ick list. Five rules. No filter.If you've ever watched a B2B video and physically cringed, this one's for you.Come rant with us.Permission to Rant is a marketing podcast about B2B marketing, storytelling strategy, AI in marketing, and fixing broken content systems.Hosted by Penny and Nike from Contentoo.Subscribe for bi-weekly episodes.YouTubeLinkedInWebsitePenny WarnockNike Pucci","thumbnail_url":"https://img.transistorcdn.com/VhJR6V58GvieQGRKo3AY__y-2Zeh6WwNAzbpX_BWmEA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMTQ1/M2QzZDA2MGJkMzI5/YmI0ZmZkNDdlYWVj/ODcwNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}