{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Market Like a Fintech","title":"What Galileo Can Teach Us About Creating Fintech Content for Enterprise Customers | Scott Henderson & Rosa McGoldrick, Marketing Leaders, Galileo","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1f24ba9c\"></iframe>","width":"100%","height":180,"duration":2871,"description":"Araminta interviews Scott Henderson, Senior Digital Marketing Manager at Galileo, and Rosa McGoldrick, Head of Public Relations and Marketing Content at Galileo. They discuss the unique challenges of B2B FinTech marketing, emphasising account-based marketing and personalised content strategies. The conversation covers creating high-impact content, tracking its success, and the critical role content plays throughout the lengthy sales cycles in the FinTech industry. They also delve into using AI and LLMs for content localisation, optimising SEO, leveraging proprietary data for reports, and the importance of having human oversight in content generation. Additional points include the significance of collaboration with sales teams, integrating third-party credibility into marketing strategies, and the nuances of marketing in Latin American markets.\n\nUseful links:\n\nGalileo: https://www.galileo-ft.com/\n\n\nScott on Linkedin: https://www.linkedin.com/in/scottthenderson/\n\n\nRosa on Linkedin: https://www.linkedin.com/in/rosa-alfonso-mcgoldrick/\n\n\nAraminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ \n\nMint Studios website: https://www.mintcopywritingstudios.com/\n\n\nFor show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast\n\n\nJoin the Slack group for free: https://www.fintechmarketinghub.com/slack \n\nOur website: https://www.fintechmarketinghub.com/ \n\nOur podcast: https://www.fintechmarketinghub.com/podcast-market-like-fintech\n\n\n\nThis episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/\n\n\n\nKey topics discussed:\nContent marketing strategies in B2B FinTech,\nContent in awareness and sales pipeline;\nLeveraging proprietary data for content topics and improving sales enablement.\nThe tech stack of the modern b2b marketer\nLocalizing content for different markets \n\nAbout Araminta Robertson:\n\nAraminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios,...","thumbnail_url":"https://img.transistorcdn.com/p4z9HdTvl2PMMe-z87LJ9JnNcyUwWc0fHDpHoKBtVlE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNzc1/ZTk1ZDc0NWEzMGRm/ZjJiZjYyOGU1YmQ4/ZTNjYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}