{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Brand ED Podcast","title":"037: How to Position Your Coaching, Consulting, Speaker, or Trainer Business Differently From Others In Your Same Space ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1f25ddb6\"></iframe>","width":"100%","height":180,"duration":2170,"description":"With so many other consultants in your same space all promising similar transformations, how do you position yourself as unique?\n\nGet answers to these questions:\nHow is positioning different from “niching down” for your personal brand?\nWhy is positioning my consulting or coaching around “5X or 10X” results a dangerous game?\nHow do you discover the heart of what makes your consultancy different from others who serve the same audience, offer similar services, or have your same certifications?","thumbnail_url":"https://img.transistorcdn.com/F3zs_C4sBp-e-ZzD3zGrZ1Cs-E7NAHu75ooHheZpqtc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwODI1LzE2MTk5/NjU4NTYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}