{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"EP 66: Be YOU + Be POPULAR? (with Margo Aaron)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1f2f3e48\"></iframe>","width":"100%","height":180,"duration":2918,"description":"Do you follow anyone online who seems to be 100% unashamedly THEMSELF and everyone seems to love them?\r\n \r\nIt kinda makes you wonder (or at least, it makes me wonder): is this person just unusually charismatic -- and they know it -- or can anyone be that attractive if they’re that confident?\r\n \r\nMargo Aaron falls into this category for me. I stumbled upon her work about a year ago and felt like everything she wrote hit a chord with my soul.\r\n \r\nNeedless to say, I subscribed immediately. And have read nearly everything she’s sent me since.\r\n \r\nNow, I’ve got some questions for Margo. Like…\r\n\r\nDoes she somehow know that what she’s writing will hit home?\r\nIs she really as “authentic” as she seems? …or is it all a carefully planned marketing effort?\r\nWhat’s her best advice for being “yourself” and also writing words that other people will love? (And for all of us entrepreneurs… words that sell our products?)\r\n\r\n \r\nBasically, what I want to know is: how can we both be ourselves AND be popular?\r\n \r\nIf that’s possible, then today we’re going to find out, because I convinced Margo to come on the podcast and let me interrogate interview her.\r\n \r\nListen to the full episode to hear:\r\n\r\nWhy the best copy doesn't come from your imagination, it comes from talking to people\r\nHow Margo uses boundaries to show up authentically as herself in EVERYTHING she does\r\nWhy marketing and selling is simply the art and science of getting people to care\r\nHow Margo uses data to draw conclusions about what she should create\r\nMargo’s best advice if you don't have an audience to listen to\r\n\r\n \r\nLearn more about Margo Aaron:\r\n\r\nwww.margocarroll.com\r\nFollow Margo on Instagram\r\n\r\n \r\nLearn more about Gillian:\r\n\r\nJoin Startup Society (promo code: earnmore)\r\nProfit Planning Challenge\r\nGet in touch!\r\n\r\n \r\nEpisode Mentions\r\n\r\nDavid Ogilvy\r\n\r\n \r\n ","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}