{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Live Lightly Podcast ","title":"Let's Talk Water: A Breakdown of Tap, Bottled, & at Home Filters, With Kent Atherton Co-Founder of GOpure Pod","html":"","width":"100%","height":180,"duration":1950,"description":"Tap water. Bottled water. Well water. Filtered water. Most of us have a strong opinion about which one is \"safest,\" but very few of us actually know why.\nIn this episode, I sit down with Kent Atherton, co-founder and CEO of GOpure, to break down what's actually in the water most of us drink every single day, and why the answer isn't as simple as \"tap is bad\" or \"bottled is better.\"\nKent walks me through the technology behind GOpure's tiny filtration pod, what it's made of, how a 0.22 micron ceramic core actually works, and how it compares to other common at-home filtration options on the market. We also get into the myths around tap water safety, the reality of unreliable water quality in different parts of the country, and what to actually look for when choosing a filtration system for your home.\nIn this conversation, we cover:\n↳ What's actually in tap, bottled, well, and filtered water, including endocrine-disrupting chemicals, and how they compare\n↳ The myths around tap water safety, and where real water quality concerns exist\n↳ What to look for when choosing a water filtration system for your own home\nGetting to know the people and values behind the brands we bring into our homes changes everything. It's what turns a purchase into an intentional choice, and a label into something you can actually trust.\nAnd if you want to go deeper, check out The Hidden Microplastics Inside Your Home Masterclass, where Kent and co-founder, Katy, break down the misleading marketing claims that make bottled water appear \"eco-friendly,\" and the smallest, most concerning particles, nanoplastics, the ones most filters can't even catch, and what actually works best so you don't ingest millions of them every week. Their segment is one of 8 awareness-driven conversations with founders covering some of the highest-impact sources of microplastic exposure hiding in plain sight in your home, and it's completely free, on-demand, and available the moment you sign up.\nSign up for the free +...","thumbnail_url":"https://img.transistorcdn.com/QFul4K7-YUcKl2mXcxl9-OPygahyJg_PsRnWXBIVXQ8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMTA4/MmY3YjA1N2RiZjRk/ZWFlOGMyMGNmNTRh/Y2QyMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}