{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Fintech Marketing Lab","title":"Targeting Enterprise? Here's What Needs to Change With Your Marketing | Pamela Velentzas, VP Marketing at Spreedly","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1f42174f\"></iframe>","width":"100%","height":180,"duration":2535,"description":"Targeting Enterprise? Here's What Needs to Change With Your Marketing | Pamela Velentzas - VP, Marketing at Spreedly\n\nAraminta speaks with Pamela Velentzas, VP of Marketing at Spreedly, on how to go from SMB to enterprise. Pamela explains what enterprise requires, she describes budget moves away from paid search toward curated in-person experiences, partner-led events, ABM-style named account programs, and PR/analyst relations, with examples of what worked. They also discuss PR, ABM, LLM-driven research, Reddit and OpenAI ads testing, and a content pivot.\n\n\nKey topics include:\nHow to market fintechs to enterprises\nWhy enterprise messaging must change\nWhere to spend enterprise budgets\nHow events build buyer relationships\n\n\nUseful links:\nHow Fintechs Can Win in AI Search webinar: https://www.mintcopywritingstudios.com/ai-search-report\n\nFind Pamela Valentzas on LinkedIn: https://ca.linkedin.com/in/pamelavelentzas\n\nFind Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ \n\nMint Studios website: https://www.mintcopywritingstudios.com/\n\n\nFor show notes and more information about guests, head to: https://www.mintcopywritingstudios.com/podcast\n\nThis episode was produced by Orama - thought leadership videos and podcasts: \nhttps://orama.tv/\n\n\n\nAbout Araminta Robertson:\nAraminta is the Founder and Managing Director at Mint Studios, an agency that turns content into measurable pipeline for fintech and financial services companies.\n\nAbout Fintech Marketing Lab\nFintech Marketing Lab is a podcast hosted by Mint Studios,an agency that turns content into measurable pipeline for fintech and financial services companies. This podcast is where we experiment, explore and break down how fintech marketing actually works in practice. Each episode, our host, Araminta, talks with top fintech marketers about what they’re testing, what they’re learning, and how they’re pushing the boundaries of brand, strategy and team building.\n\nTimestamps:\n00:00 intro\n04:08 Messaging Must...","thumbnail_url":"https://img.transistorcdn.com/RxTsGogqJoX15VsYrjZdN5NqurDLl-H2dcmuZVY5O3E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iODE4/NzIyYmM4OGU5NjNl/MmIyODM2OGI2NTg2/Njk3OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}