{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Unpacking the Brand","title":"Trade Shows Are Evolving (How to Fix Your Booth Strategy) with Rich Rodrigues","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1f61f75e\"></iframe>","width":"100%","height":180,"duration":4299,"description":"Trade shows are evolving and most brands are still doing them wrong.\nIn Episode 10 of Unpacking the Brand, Rich Rodrigues, Director of Growth and Strategy at Pinnacle, breaks down how to turn trade show booths into immersive brand experiences that actually drive ROI.\nFrom booth design and staffing to sales alignment and long-term strategy, this episode challenges everything you think you know about events.If you’re investing in trade shows, this is a must-watch.\nChapters:\n00:00 – Intro  \n02:31 – Meet Rich Rodrigues\n04:24 – How Trade Shows Have Changed  \n07:57 – What Makes a Great Booth  \n12:44 – How to Engage & Qualify Attendees  \n20:20 – Planning Your Trade Show Strategy  \n21:42 – What “Immersive” Really Means  \n27:43 – Low Budget Booth Ideas  \n30:01 – Sales vs Marketing Problems  \n40:24 – Measuring Trade Show ROI  \n46:37 – Creating Memorable Experiences  \n52:26 – What Good ROI Looks Like  \n57:12 – The Future of Trade Shows  \n01:01:23 – Lightning Round  \n01:11:15 – Outro  \ntrade show marketing strategy, experiential marketing podcast, B2B brand strategy, event marketing insights, booth design and engagement, marketing leadership podcast, sales and marketing alignment, business podcast 2026","thumbnail_url":"https://img.transistorcdn.com/L3_7BCWFTCmKpBtRxDzuIaYAE5fle3ClB_ectO--e3c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YWUx/MWFmZDRjNzNkZWUz/ZWQzMmUwMzk5YzBl/YTk2My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}