{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce On Tap","title":"Ben & Frank: Mexico's Warby Parker Built a Brand to Undercut Itself","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1f6e9473\"></iframe>","width":"100%","height":180,"duration":2745,"description":"Aaron Alpeter and Casey Armstrong of ShipBob break down Ben & Frank, a profitable Mexican eyewear brand with 100+ stores that copied Warby Parker, then launched a half-price second brand, Bomba Vista, to compete with itself. They also cover why Mexico is mobile-first and cash-heavy, how to test the market before building a storefront, and how ShipBob chooses which channels to chase.\nCasey Armstrong is the Chief Business Officer at ShipBob, a global fulfillment network with 60+ facilities. Aaron Alpeter hosts Ecommerce on Tap.","thumbnail_url":"https://img.transistorcdn.com/wnAqx4kSc44rvinPQKoXfUdJEYTnM0g-Kvm15K6WfNw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80YWIx/OGMwNDI3NmYxY2Rk/NGJmNDA2MmUzZjVi/ODUyOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}