{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Want to sell out your workshops? Listen in! Guest Liz Fiedler","html":"","width":"100%","height":180,"duration":1408,"description":"In this inspiring episode of the Floral Hustle podcast, Jeni interviews Liz Bidler of Sunny Mary Meadow, a successful flower farmer and podcaster. Liz shares her journey from an interest in floriculture in high school to building a thriving flower business and podcast. After facing personal challenges, including being widowed in 2020, Liz transformed her small farm stand into a profitable year-round business. The episode dives into various aspects of running a successful flower business, including workshops, newsletters, customer engagement, and unique business strategies.\n\nKey Takeaways\nOvercoming Challenges: Liz's story is a testament to overcoming personal hardships and channeling passion into a successful business.\nEngaging with Customers: The importance of building a strong customer relationship through newsletters and exclusive offers.\nWorkshops & Experiences: Workshops are a significant avenue for generating revenue and engaging customers, especially in floristry.\nMarketing Strategies: Liz emphasizes the importance of storytelling, authenticity, and leveraging social media and email marketing effectively\n03:38 Balancing Nursing and Flower Business\n04:04 Creating a Year-Round Business\n04:47 The Importance of Focusing on One Thing\n05:55 Successful Workshops and Events\n06:54 Newsletters in Marketing\n08:58 The Importance of Authenticity in Business\n10:44 The Challenges of Growing Flowers in Minnesota\n17:38 The Success of Stem Bars","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}