{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Finding Business with Scott Channell","title":"B2B appointment setting - worst advice ever (09)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1fa1956f\"></iframe>","width":"100%","height":180,"duration":310,"description":"Should you research a company before B2B cold calling for a sales appointment or discovery call? Most sales reps and sales managers would say, of course. But on this episode I’ll offer a contrarian opinion and say that is the worst advice ever in b2b appointment setting land. I'll tell you why.","thumbnail_url":"https://img.transistorcdn.com/vSh5fDMh5qC1i_Q3y9hJ5NTatCpuAwhcSQOw6un78v0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4NjUyLzE3MDg1/NjM2NTctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}