{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce On Tap","title":"How Beyond Yoga Scaled from Bootstrapping to a $400M Acquisition","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1fa28487\"></iframe>","width":"100%","height":180,"duration":2595,"description":"On this episode of Ecommerce On Tap, we unpacked the inspiring story behind Beyond Yoga—a DTC athleisure brand that bootstrapped their way from humble beginnings to a massive $400 million acquisition by Levi’s. We broke down how founders Michelle and Jodi championed body positivity, inclusive sizing, and buttery-soft fabrics, all while manufacturing locally in L.A. Their secret? Resisting industry norms, building real community, and letting their product fanbase fuel organic growth.","thumbnail_url":"https://img.transistorcdn.com/8B2aQvZntAeyTdaI4A2WkspdnMW374tTz5sK-JjXiac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMmQw/OTA2Yjg4MDFiZjFk/OGY5ZTEyMGJkNzI0/NGZmZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}