{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Panel","title":"A series of miracles (with Jason Cohen)","html":"","width":"100%","height":180,"duration":4748,"description":"Jason Cohen (founder of WP Engine) joined as a surprise guest. We got into his writing process, why \"distribution is the new moat\" is either not new or not true, what actually counts as a moat (Basecamp, Linear, Lemon Squeezy), and his framework for funnels: the quality of who enters the top matters more than every other step combined.Jason's new book Hidden Multipliers is available for preorder.Timestamps:00:00 Introduction01:28 Jason Cohen's Journey and Insights04:18 Writing Process and Content Creation10:24 Distribution as a Business Strategy13:15 Debate on Distribution as a Moat25:20 The Concept of Moats in Business26:31 Social Media vs. AdWords: The Distribution Debate32:09 Basecamp's Unique Positioning and Brand Identity38:32 The Role of Brand in Modern Business48:46 Understanding Customer Behavior Through Data51:08 The Importance of Ideal Customer Profile (ICP)57:35 The Challenge of End-to-End Funnel Visibility01:07:00 Metrics and Their Role in Business StrategyYOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.comLinks mentioned in this episode:Jason's new book: Hidden MultipliersJason's blog\"Elephant in the room: the myth of exponential hypergrowth\"Lenny's tweet: \"Distribution is the new moat\"JR Farr's tweet: practical distribution frameworkJason's post: \"Things mostly “fail” even at the best companies. It's weird, if you think about it.\" \"Selecting the right product KPIS\"","thumbnail_url":"https://img.transistorcdn.com/YY8QbSiMA06ij2Fdb_klLUUffDziwd8y-V4OCQ3TJ08/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMDAy/MzY0MGUzMTllNDU5/YTBkM2E5ZmEyZTIx/MjdiZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}