{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Why You Win","title":"Bradley Adams of Honda Powersports","html":"","width":"100%","height":180,"duration":2386,"description":"Launching a product is one challenge, but launching it at the precise moment your dealers are ready to sell it is an entirely different thing. \nIn this episode, Kyler and John sit down with Bradley Adams, Assistant Manager of Public Relations for Powersports at Honda, to unpack how product launches actually work inside a global OEM. From coordinating media events to aligning with dealership floors, Bradley shares how timing, storytelling, and experience design come together in a mediated sales environment.\nHe explains that Honda builds its launch strategies around the rider, rather than just the product, and why successful launches feel more like shared experiences than mere announcements. Additionally, he elaborates on the increasing influence of YouTube creators, the pressure of competitive product comparisons, and how dealer demonstrations significantly impact the final purchasing decision, often more than marketers realize.\n\nFor OEM leaders managing B2B2X distribution, dealer support, and product launch strategies, this episode provides valuable insights on integrating engineering, media, and sales into a cohesive moment that drives demand and conversions.\n\nKey Takeaways:Build Launch Timing Around Availability: Align media buzz with dealership inventory so demand converts immediately into salesDesign Experiences That Tell the Product Story: Create events that reflect how and where the product is actually usedEquip Dealers As The Final Influencer: Ensure sales teams experience and understand the product to close the gap between interest and purchase\nTimestamps:(00:00) Meet Bradley Adams(01:45) Inside Honda’s PR and product launch responsibilities(05:37) From racing to media to OEM marketing(12:35) How Honda approaches product launch strategy(13:13) Building launch events around product story and use case(18:42) Why comparison tests influence buying decisions(20:04) The challenge of proving marketing impact on sales(21:28) The role of product materials and...","thumbnail_url":"https://img.transistorcdn.com/9VBqkUppjqhYPsDQfYliEvQK0lwrc-N9EiJPYADyXy4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MThk/ZDEzOGRjM2I4YmE0/Y2IwYjAwOGRkYjlh/YzU4Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}