{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"This is HCD: Human-Centred Design, UX & Service Design","title":"The Punk Moment: Itziar Pobes on What Service Design Has to Stop Doing","html":"","width":"100%","height":180,"duration":3055,"description":"Today on the show, I'm delighted to welcome Itziar Pobes, one of the co-founders and main instigators behind the newest service design conference to enter the scene: Service Design Disrupted, in Barcelona this October.\nFull disclosure before we start. I'm one of the speakers at the event, alongside people like Lou Downe, Manjari Sahu, Simon Goff, and designers from Airbus, Bosch, IKEA, Roche, Frog and the Government of Alberta. So yes, I have skin in the game. But I want you to hear why I said yes so quickly, because this is not a conference production company parachuting into a city. This came from the community in Barcelona, after the conference they had for years came to an end, and a group of practitioners decided they were not going to let it disappear.\nWe also tried something a little bit novel in this episode. We used AI to generate the questions, and then let the conversation run wherever it wanted to go. Itziar tells me at one point that our friend the AI got a question wrong, which was, I think, the best possible outcome.\nBefore we jump in, here are three things to listen out for.\nFirst, AI is not the only thing disrupting us, and it might not even be the biggest thing. Itziar makes the point that human-centredness and customer-centricity were the previous hype, and that hype is over. Organisations have moved on, agency models are under real pressure, and a lot of us are now learning what it feels like to work in a field that is no longer the shiny thing in the room. AI is part of the story. It is not the whole story.\nSecond, service design needs its punk moment. Itziar is brilliantly honest about how we lost credibility. We turned up to serious, decades old problems acting as if the world had started yesterday, as if a couple of workshops and a bit of research would sort it. The people in the room with you, the actuaries, the underwriters, the risk engineers, are experts in their own right, and we need to stop behaving like an alien species waiting...","thumbnail_url":"https://img.transistorcdn.com/bbSCGWBz3zqqO7AXkOaFNw5evUGWqKe1HOhqXak5-nM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZTdi/ZjAyODc0MDkwNjM4/OTdhY2FjZTI1ODY1/M2ZiOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}