{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Alt Goes Mainstream: The Latest on Alternative Investments, WealthTech, & Private Markets","title":"How mission and capital can co-exist as sports is becoming a compelling alternative investment. A conversation with Julie Uhrman on how Angel City FC is changing the game in sports and business","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1fd688e8\"></iframe>","width":"100%","height":180,"duration":2999,"description":"Today, we have a guest on Alt Goes Mainstream who lives at the intersection of culture and finance as sports is increasingly becoming an investable asset class.\r\n\r\nAngel City FC Co-Founder & President Julie Uhrman and I had a fascinating conversation about how sports and investing are merging together – and how that’s informed how she’s building Angel City FC.\r\n\r\nJulie and team have been innovative in the way that they’ve engaged fans, players, and investors.\r\n \r\nWe discuss: \r\nHow ACFC has used entertainment to have an impact.\r\nHow athletes are building their own platforms on and off the field - and what that means for player, fans, and teams.\r\nHow new types of investors — both professional funds and celebrities — are leveraging their platforms for impact to help sports teams build a differentiated brand and business.\r\nHow ACFC is taking lessons learned from innovations in technology, community-building, and Web3 to engage fans and create new revenues for sports clubs.\r\nHow mission and capital can co-exist together as sports becomes a compelling alternative investment.\r\nJulie is a serial entrepreneur and force of nature who is bringing her deep expertise in gaming, media, and entertainment to build our her most ambitious project yet – Angel City FC, the expansion professional women’s soccer team in her native Los Angeles.\r\n\r\nAnd build is what she and the team have done.\r\n\r\nIn a mere two years, Julie and team have built one of the most recognizable and successful brands in women’s football — without yet having a team on the field.\r\n\r\nThey’ve done an incredible job of creating purpose driven content and engaging fans across various social media channels.\r\n\r\nThey’ve secured a top tier front of kit sponsor in DoorDash and have achieved record season ticket sales in the NWSL.\r\n\r\nThey’ve built a true fan community to the point where ACFC has passed the \"tattoo test\" – some fans have gotten inked!\r\n\r\nAnd they’ve brought on a diverse, talented group of investors whose...","thumbnail_url":"https://img.transistorcdn.com/AFAZ1vkAT92lFJtqt-r0HeFQ55KTdcbJHmgKXaMlAtY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE5MDA4LzE2MTQ1/Mzk1MDUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}