{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"EP 94: Business Planning DEEP DIVE (Pt. 3)","html":"","width":"100%","height":180,"duration":1020,"description":"You’ve got your messaging down, now it’s time to get into the nitty-gritty.\n\nPart three of The Easiest Business Plan Ever breaks down your marketing strategy.\n\nThis is where you’ll get down to the fine details of your customer’s demographics and psychographics so you can figure out how you’ll get the word out about your business and how you’re going to tell people about your products so you can start making sales.\n\nThis is where you’ll really start generating that to-do list of action items to get your business up and running.\n\nListen to the full episode to hear:\n\nHow overly wide demographics water down your message and hurt your sales\nQuestions to help you find the key psychographics your customers will have in common\nWays to estimate the size of your target market\nHow to build brand visibility\nThe two parts of your conversion strategy\n\nLearn more about Gillian:\n\nStartup Society\nGet on the waitlist for VALIDATE\nProfit Planning Challenge\nGet in touch!\nThe Easiest Business Plan Ever\n\nResources:\n\nBusiness Planning DEEP DIVE (Pt. 1)\nBusiness Planning DEEP DIVE (Pt. 2)\nFREE 6-Part Business Planning Video Series","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}