{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Always Be Testing","title":"#136 The Next Arbitrage Window Is on ChatGPT | Mike Mallazzo & Tye DeGrange","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2017b5c4\"></iframe>","width":"100%","height":180,"duration":2473,"description":"Mike Mallazzo, GM at Alephic Media, joins Tye DeGrange to unpack the next arbitrage window: marketing to LLMs and AI search engines. They cover AEO and GEO strategy, how brands get cited by ChatGPT and other AI assistants, the emerging opportunity in AI-driven ad arbitrage, why partner and affiliate marketing are becoming core to AI search strategy, and why traditional attribution models (MMM/MTA) are losing their grip.\n#AlwaysBeTesting #AEO #GEO #AISearch","thumbnail_url":"https://img.transistorcdn.com/7M1WLA3oXzS2jXFtfKumkSyRb5mCfgIzWZjioeOhcjQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}