{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The MyAgLife Podcast","title":"10-9-26: MyAgLIfe Episode 282: The Grower You’re Marketing to Probably Doesn’t Exist | Anne Visser","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/201ced85\"></iframe>","width":"100%","height":180,"duration":424,"description":"In this episode of the MyAgLife Podcast, Kristin Platts talks with Anne Visser of UC Davis about how California agriculture is changing and what that means for the people and businesses trying to reach growers.\nRecorded at the 2026 Crop Consultant Conference, Visser discusses the economic, policy, technology and environmental pressures reshaping rural regions and agricultural businesses, and why assumptions about today’s “typical grower” may no longer match reality.\nVisser also looks ahead at the forces likely to shape California agriculture over the next five years, including technology and AI, water, labor and rising operating costs.\nFind more of Visser’s research through UC Davis. ","thumbnail_url":"https://img.transistorcdn.com/pczbJ-wSg6Dci8qo6ngncs2TrtEjSydB95kNzsbPOw0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYjk2/ZGI4NGE3YzFjZjRm/MzgxOGIwZTk1Yjlj/NzRjOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}