{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Negotiation","title":"Elijah Whaley | KOLs & The Influencer Marketing Industry Of China","html":"","width":"100%","height":180,"duration":2840,"description":"In this episode of The Negotiation, we are really excited to talk to Elijah Whaley, VP of Marketing APAC at Launchmetrics, the leading Brand Performance Cloud solution used by Fashion, Luxury and Beauty (FLB) executives to connect with the modern consumer in a constantly changing landscape.\r\nElijah is also the host of the PARKLU China Influencer Marketing Podcast, a bi-monthly show which features guests who share their unique insights and perspectives on industry developments. We kick things off by talking about how the KOL space has changed over the past 5 years, then discuss in-depth how he worked with one influencer, in particular, Melilim Fu, and grew her following to become one of the most famous and successful KOLs in China. We also discuss Launchmetrics and the problems they aim to solve in today’s marketplace; what it’s like to scale a startup as a C-Suite executive in China; and further explore the dramatic rise of influencers in China. Enjoy!","thumbnail_url":"https://img.transistorcdn.com/Wu4cbW0ERIV50FkYdsWDJCdAyxrlLfITgs8OoPtJoMU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM2MzUvMTU2NzEy/MDA2NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}