{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"Brianna Doe: Touchpoints, Trust & TikTok! Redefining Customer Engagement","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2047b25b\"></iframe>","width":"100%","height":180,"duration":2711,"description":"Forget Dashboards. What if your sharpest marketing insights were hiding in customer calls, community threads, and comment sections? That's the real marketing gold! \r\n\r\nOn this episode of Tea Time with Tech Marketing Leaders, we finally get to hang out with the brilliant Brianna Doe (LinkedIn), Senior Demand Gen Manager at Inventables and founder of Soul Food Studio.\r\n\r\nBrianna brings a blend of artistry, analytics, and active listening to her role—shaped by a background in film, nonprofit work, and a personal viral LinkedIn moment that catapulted her to 25K+ followers. Her specialty? Crafting customer journeys that actually feel… human.\r\n\r\nIn this conversation, Brianna unpacks what it takes to truly understand and connect with your audience—from dissecting touchpoints, channels, and trust to redefining what “personalization” really means. She dives deep into voice-of-customer research, the surprising power of Reddit and TikTok, and how B2B brands can move away from acronyms and into actual impact.\r\n\r\nThis one’s for anyone ready to ditch the jargon, reframe attribution, and treat customer experience as both a science and an art.\r\n\r\nPowered by MKG Marketing, your partners in SEO, digital ads, and analytics.\r\n\r\nChapters\r\n00:00 Intro and LinkedIn Fame\r\n04:05 From Film School to Funnels\r\n08:50 What Is Customer Engagement\r\n14:20 Trust vs Relationship\r\n19:45 Personalization Beyond the Name\r\n26:00 Data Ethics and Web3\r\n32:30 Stepping Into Their Shoes\r\n38:15 Messaging Makeover\r\n43:00 Surprising Channels\r\n47:30 Measurement in a Dark Funnel World\r\n53:15 Loyalty, Referrals and the Next Step\r\n57:00 Wrap-Up and Words of Wisdom","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}