{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 158: The Pre-Purchase...","html":"","width":"100%","height":180,"duration":863,"description":"My focus is shifting from, \"what should I have customers do post-purchase\" to \"what should they do pre-purchase?\"   Cue drum roll, cue lights; it's time to grab that tux and dig out that little black dress because - TODAY, your product is about to get the Hollywood Treatment.   I'm about to drop some gold here - so settle down and take notes ;-) WHEN OVER-DELIVERING IS A BAD MOVE   Recently I've been focusing on the small tweaks that you can make in your customer onboarding that create BIG effects.   There this time that I built  86 funnels (x2) for a promotion that Russell was doing for one of Stu McLaren’s products called Tribe.   When somebody purchases Tribe, they are given a step by step path to help them go through the program without overwhelm.   Let’s think about that for a moment…   Have you ever bought an online course and been so overwhelmed by the amount of content that you didn’t know where to start... or even worse, decided to ask for a refund?   Providing a massive amount of content often makes us feel great because we feel like we're over-delivering. However, bombarding a customer with too much information can actually freak them out - causing them to utter the dreaded “refund” word. (*gasp*)   Your customer is not looking to be overwhelmed; they're looking for a solution.   Since I launched my product, I've been thinking a lot about the concept of onboarding and success paths. I've been trying to figure out the most effective ways to hand-hold your customers into being successful.   There was a membership area that I built. It was by far the best members area I've ever created in my entire life. The problem was that it contained 200 hours of content.  It was packed with value, but it was just too much for most people to handle.   People were coming up to me saying: “I gotta quit my job to watch this! I'll never get through it.\" It was way too much stuff.   People felt so stressed that they started asking for refunds. If they didn't have time to...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}