{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Lead the People","title":"#169 Why Purpose Is the \"North Star\" for Strategy (feat. Peter Georgariou)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/209607eb\"></iframe>","width":"100%","height":180,"duration":1779,"description":"When organizations face a crossroad, the instinct is often to stick to the familiar and double down on what worked yesterday. But for Peter Georgariou, founder and CEO of karmadharma, true growth happens in the \"empty room\"—the space where leaders have the courage to visualize a future unburdened by the past.In this episode, Matt Poepsel sits down with Peter to explore the integration of strategy, creativity, and people. Peter shares why he views his firm as \"Deloitte for do-gooders,\" the necessity of leading from the heart in a world that is \"breaking as a species,\" and how purpose-driven businesses can navigate the complex balance between making a profit and making a difference.In this episode, you’ll learn:The Integrated Stool: Why strategy, creative, and people must be treated as one cohesive idea rather than separate departmentsLiving in the Gray: How to build the risk profile necessary to take \"small bets\" in an unpredictable marketCreativity as a Lens: Moving beyond logos and fonts to use creative thinking as a problem-solving tool for business modelsThe ROI of Purpose: Navigating the complexity of B Corp status and why the next generation is \"voting with their wallets\"Highlights:(0:00) Meet Peter Georgariou(02:15)Deloitte for Do-Gooders: The 10-year journey of karmadharma(07:30) The Empty Room(11:21) Reclaiming creativity in business (15:38) Why people and culture are a soul-level calling(19:23) Purpose-led orientation(25:29) Left Brain, Right Brain, and HeartResources:Visit karmadharma’s website: karmadharma.caFollow Peter on LinkedIn: linkedin.com/in/petergeorgariouFollow Matt on LinkedIn: linkedin.com/in/mattpoepselFollow Predictive Index on LinkedIn: linkedin.com/company/the-predictive-indexSubscribe to The Predictive Index on YouTube: https://www.youtube.com/c/ThePredictiveIndexCreated in partnership with Share Your Genius: shareyourgenius.com","thumbnail_url":"https://img.transistorcdn.com/gBXaSS69Fbpxgl9x7Oa1OVHc62HSffiZspToCexfb7k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xYmM0/OGUyYTE3ZTcwZDlm/ZWM4YmM3YzI0MWUx/MGZkOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}