{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Push to Prod","title":"Episode 11 - Positioning and Niching down a Startup","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/20b2d3a1\"></iframe>","width":"100%","height":180,"duration":3028,"description":"We chat about positioning and niches and focus on how applicable this is to a startup or not. We run through April Dunford's positioning framework from her book 'Obviously Awesome'[00:35] - Intro - And Dan & Colin are catching up in IRL!![01:59] - Long weekend activities[04:29] - Dan's update on his SAAS[05:20] - Update on Userlot & Positioning introduction[07:15] - Introduction and what is positioning?[13:17] - April Dunford's Obviously Awesome book and positioning process.[16:36] - 5 (6) Step Positioning Process[31:36] - Does an early stage business need to position with no customers?[34:18] - Userlot's thoughts on niches[44:20] - Learnings about positioning[45:50] - Closing outShoutouts to https://twitter.com/Mortenbrekkes & https://twitter.com/icebearlabs Colin's review of Obviously AwesomeApril's new podcast - https://www.positioning.show/--Visit us at www.pushtoprod.show - follow us on twitter @pushtoprodpod and we'd love questions or comments via email to pushtoprodpod@gmail.com","thumbnail_url":"https://img.transistorcdn.com/b0dVi5-pHOiFBJ_4aix3zoM2ND8XcW4t9Wm2X9cgUH0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM5NzMyLzE2Nzg1/ODg2NjItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}