{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 138: Establishing Authority With Standout Content On Instagram With Achieve Fitness Founders Lauren & Jason Pak","html":"","width":"100%","height":180,"duration":2210,"description":"\nThe Nitty Gritty\n\n* How Lauren and Jason Pak, cofounders of Achieve Fitness, use their Instagram to educate and inspire their audience — and why they chose Instagram as Achieve Fitness’ main marketing platform\n* What their weekly social media schedule looks like and how they plan, create, and edit that content\n* How the first four years of business helped the duo master the day-to-day operations and why they now feel confident to delegate to team members\n* What their strategy for hiring new team members looks like and how they infuse empathy and kindness into everything they do, including weekly team meetings\n\nLauren and Jason Pak are the cofounders of Achieve Fitness, a gym based in Boston, Massachusetts. While personal fitness is what they do, their why is even more compelling. This husband-wife team set out to change the industry: they want to make the fitness industry a more approachable and positive place to be.\nWhile the pair got into personal training by accident in 2007, their approach to growing their business is anything but accidental. They’re extremely intentional about their core values and building that into everything they do at Achieve Fitness, from planning and creating Instagram posts to hiring new coaches.\nListen to the entire episode to hear more from the Paks and definitely check out their 5 Year Business Anniversary video on YouTube to see their story in action.\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\nTranslating your core values into your social media content\n“It’s our mission not just to change our gym and our area but we really want to change the way that the fitness industry approaches helping people. We felt like, especially on social media, a lot of what happens is trainers trying to show off what they could do in order to impress other people. What was actually happening was they were intimidating other people.” — Lauren Pak\nLauren and Jason were frustrated by the fitness...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}