{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 7 Laws of Scaling with Jim Huffman","title":"The Black Friday / Cyber Monday Playbook for 2024 (#189)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/20b80875\"></iframe>","width":"100%","height":180,"duration":2693,"description":"Jim is joined by Jordan Summers during a Linkedin live stream where they discuss tactics and strategies for navigating the holiday season, including the all important Black Friday and Cyber Monday. They get tactical with strategies for companies at different stages of growth and provide a blueprint on how to make it through and meeting your goals.\nTOPICS DISCUSSED IN TODAY’S EPISODE\nThe importance of black Friday and cyber monday\nShould Your Business Compete?\nHoliday Season strategies\nBalancing discounts and margins\nMaximizing customer engagement\nSetting goals\nCrafting Effective Offers\nUnderstanding Ad Spend and CPMs\nScaling ad campaigns effectively\nAd creative strategies\nLanding pages and websites\nUnderstanding Ad Spend and CPMs\nPost-Holiday Marketing Strategies\nResources:\nGrowth Marketing OS (Operating System) \nGrowthHit\nJim Huffman website\nJim's Linkedin\nJim's Twitter\n \nAdditional episodes you might enjoy:\nStartup Ideas by Paul Graham (#45)\nNathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)\nHow I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)\nRyan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)\nHow We're Validating Startup Ideas (#51)\n ","thumbnail_url":"https://img.transistorcdn.com/o2LQlWgTbns0mw3pkbfZyyACZ_ssUafgaoXrX9iPDv0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85N2Mx/ODFkMzBjZjA2M2Uy/OTRiZTgwYjRhZmMx/YmE1YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}