{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"Riverford Founder: 13 New Brand Building Laws + “£30 million will NEVER make you happier than £3 million” ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/20d12340\"></iframe>","width":"100%","height":180,"duration":7265,"description":"Founders, please don’t swap your PURPOSE for PROZAC.\n“when you exit…you’re drowning in the 3 D’s”.\n“Divorced, Depressed, Dyslexic” - Guy Singh-Watson.\nGuy breaks ALL the brand building rules Riverford Organic.\nFamously, told the supermarkets to F*CK OFF.\nUnapologetically, gave away over 26% of his exit dough BACK to the team.\nLOVED, LOVED, LOVED this poddy!!\nON THE MENU:\nNature & Brand Building Lessons: Humility + Strength of Diversity + Collectivism\nWhy Richard Dawkins “Selfish-Gene” is WRONG… “collectivism and collaboration happens in nature….we’re not competing all the time”\nCharles Darwin’s “Natural Selection” + Survival of The Fittest Brand “Diversity builds the fittest brand”\nFounders ACCEPT you have NO CONTROL “…we are just a cork being kicked down the stream” but also ACCEPT you control everything\nHow Founders can use their Demons wisely “mental breakdowns are doors to epiphany”\nWhy Creativity is overthinking used positively and Anxiety is overthinking used negatively\nWhy Rich People are Tw*ts and Boring Company\nWhy Neo-Liberalism Religion has ruined the world “…money became a proxy for love”\nWhy Self-Love = Accepting you don’t HAVE to be perfect\nWhy Riverford IGNORE all traditional marketing… “the best marketing is DIFFERENT story telling” + NEVER let sales dictate creative\nThe Human Condition isn’t the Neo-Liberal Meta-Narrative: Macro Neo-Liberal, Micro Collectivist\nJonathan Hiadts: “90% chimp, 10% Bee” brand building theory","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}