{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[BEST OF] How to Build a Credible Personal Brand from Zero","html":"","width":"100%","height":180,"duration":3029,"description":"When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day.Within three years of making that decision, he’d written a book, built a coaching program, and launched the Product-Lead Institute.In this episode, Wes tells me how he got to that point in his career and the influences behind his decisions.He also reveals his 16-step guide to building credibility.Topics covered:Why Wes treats his LinkedIn profile like a landing pageWhat led him to launch his own businessIf you can build demand you can build any businessHow to discover what it is that you truly love to doThe benefits of specialising in an areaDoubling down on what gives you the most energyHow Wes created and ran a course for the CXL InstituteWhy you need to pick a villain in marketingMistakes he made when building his personal brandResources mentioned:Product-Lead InstituteVidyardEat Your Greens - Wiemer SnijdersKey Person of Influence - Daniel PriestlyThe Unique Ability - Julia Waller & Catherine NomuraDilbertCXL InstituteGainsight PXDriftHubSpotPratfall Effect in Marketing: Admit Your Flaws to Win Customers","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}