{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"Joel Silverstein - Content with Clarity & Integrity","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/20f93a4a\"></iframe>","width":"100%","height":180,"duration":3169,"description":"Joel Silverstein, Director of Content at Invicti Security, joins to discuss how he leverages his background as a print journalist to thrive on the content marketing path. He talks about how long-form research-based content has elevated his cybersecurity firm as a trusted subject-matter expert and how his team takes that content and utilizes it in various marketing initiatives, from Sales to SEO & Paid Ads.","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}