{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Riding Tandem","title":"# 33 How to get product into big-box stores: the inspiring journey of Christi Kmecik","html":"","width":"100%","height":180,"duration":3637,"description":"Do you dream of your product on the shelves at Big-Box stores like Target, Home Goods, or Home Depot? Then this episode is sure to inspire you! Christi and I talked about how her business took a surprising turn, and she landed her greeting cards on the shelves of Home Goods. She shares her journey from \"I don't have a plan\" to building her successful but unexpected greeting card business.  She shares her real-life experiences with scaling her business and the art and science of landing your product in Big-Box stores. Christi is a resilient and creative entrepreneur who has overcome personal challenges to transform her artwork into a thriving business, defying the odds to pursue her dream. Unpacking this episode min-by-min:00:02:30 - Starting Written Hugs Designs 00:09:26 - Researching and Understanding Audience00:12:39 - Challenges of Product Validation00:13:11 - Gathering Feedback00:16:04 - Overcoming Creative Blocks 00:17:34 - Digital Art and Tools00:19:34 - Resilience and Experimentation 00:23:26 - Navigating the Logistics of Mass Production 00:29:13 - Finding the Right Partners00:31:44 - Key Lessons Learned 00:33:37 - Asking Questions and Seeking Referrals 00:35:05 - Working with Big Box Stores 00:39:04 - Supportive Communities and Resources 00:43:12 - Impact and Changes 00:47:30 - Knowing What Matters 00:49:37 - Believing in Your Voice 00:50:36 - Advice for Women Entrepreneurs 00:53:38 - Relaxation and Inspiration00:57:57 - Making the World a Better Place If you love this show, please leave a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions.Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com Related Episodes:#9 Taking an idea from paper to reality, making tough decisions and creating a values driven business with Alysia Hess, Founder of The Occasional Collective#13 Uncharted adventures: Neal Eilers' journey to opening a storefrontVivian...","thumbnail_url":"https://img.transistorcdn.com/ieanonfQa-yze4_G0x70pIibWQsSpqJEC_uFCSM1Jog/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM1MDE2LzE2NjQ5/MzExMjUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}