{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Successful Barrister","title":"Ep. 81 - AI Search: What You Need to Know as a Law Firm","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/21186a0c\"></iframe>","width":"100%","height":180,"duration":2230,"description":"Did you know Google is obsolete? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry break down what you need to know about AI Search as a law firm. Hear why Google Search is changing so much, how to focus on AI citations as your new marketing objective, how to make your website AI-friendly, why recognition & awards are even more important now, and why you should avoid vague marketing language. Diana’s on Part 7 of the outline, and Marc’s making up words. Learn more about the Successful Barrister at SuccessfulBarrister.com, Marc Whitehead & Associates at DisabilityDenials.com, and contact Marc Whitehead at Marc@MarcWhitehead.com to get your AI Checklist.","thumbnail_url":"https://img.transistorcdn.com/Z3RXucwshxpw-Muy18ILlgR1sYl6tBEMs9ha8xpK1jA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZGY3/NWZkMWQ2MWMyODlk/OGYxYjY0ZjIwYmY1/YWU3Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}