{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: Restaurant Tactics, Tools, & Strategies","title":"The Future of Events: Matt Landes, founder of Cocktail Academy","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/215aff5f\"></iframe>","width":"100%","height":180,"duration":2019,"description":"From running underground event spaces to virtual happy hours, Matt Landes has lived on the bleeding edge of what’s next within our industry. Today he shares the ups, downs and lessons learned on his journey to creating, running and now saving a million dollar events company.\nClick to sign up for our weekly newsletter.\nClick here to book time on my personal calendar.\nClick here to download our Restaurant Recovery Guide.\nWant to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.\nSHOW NOTES\n\n Starting Apartment A\nCreating a name brand\nEntering the world of events\nWas called by other brands to create concepts and parties for them\nCommitment to becoming the premier cocktail caterer in the world\nTrying to do everything in the beginning\nCreate a cocktail magazine\nPop up bars\nHelp brands accelerate\nFocusing on doing one thing really well\nCreating a premium drink experience\nBusinesses do better when they niche\nCocktail academy has niched into events and consulting\nCore values of Cocktail Academy\nFocus enables an entrepreneur\nMake money\nAttract talent\nRetain loyal clients\nChanging plans for 2020\n2019 was the best year of growth for Cocktail Academy\nPlans were to expand consulting\nFully leveraging in-person experiences\nFirst reactions to Covid 19\nSouth by Southwest event was canceled\nHague Club event was postponed\nSteps to pivoting during the pandemic\nSuccessful pivots to the online space\nHosting bartenders on their Instagram account\nBartenders give a cocktail recipe and receive tips via Venmo from followers\nCocktail nightschool hosted every Thursday\nCustom cocktail experience boxes for brands\nDigital streaming events\nCARE (Cocktail Academy Ready-made Experiences)\nVirtual experiences give retail bought alcohol more story\nHow to manage fear\nOscillating between excitement in problem-solving and total exhaustion\nYou can be...","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}