{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agency Uncovered","title":"How Do You Get Your Agency to Stand Out from Competitors?","html":"","width":"100%","height":180,"duration":529,"description":"How to make your agency stand out from competitors without competing on price. Mads Singers on positioning, niching by deliverable, and why clarity beats breadth.\nEvery agency says it does everything for everyone — which is exactly why nobody remembers any of them. In this episode of Agency \nUncovered, Mads Singers explains how agencies actually differentiate: stop competing on price, lead with the value you create, and get specific about who you serve and what you deliver. He argues that real niching is about picking a repeatable deliverable, not just an industry, and that saying yes to out-of-process work is one of the fastest ways to stall growth. \nHe also covers what to do when your positioning is not attracting the right clients — starting with structured feedback from your ideal customer profile.\nKey Takeaways\n- Do not compete on price. Compete on value: if you can argue two grand in makes five grand out, price stops being the conversation.\n- Specificity sells. “We build websites for dentists” beats “we build websites” every time, even against bigger competitors.\n- Niche by deliverable, not by industry. The question is what one thing you do repeatedly — not which vertical you happen to serve.\n- Under-promise and over-deliver. Keep every promise you make; it is still the cheapest differentiator available.\n- Communicate it relentlessly. If a visitor cannot tell from your site who you help and what you do, they assume you cannot help them.\n- Saying yes to off-process work hurts you. Money from out-of-scope requests splits your attention and stagnates growth.\n- Solving a specific pain point is more attractive than selling a service — but test both; demand sometimes points somewhere you did not expect.\nBe willing to pivot. Agencies disrupted by AI survive by spotting adjacent needs their customers already have.\nNo repeatable process means the owner is the bottleneck — no days off, and a hard ceiling on revenue.\nIf positioning is not landing, ask your ICP...","thumbnail_url":"https://img.transistorcdn.com/Q-TvIuBLpFjjn3tWgDewzSXS5YCswQp2s2zvU7UBQt0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81MTdi/OTg4NTZkNDdiZTVj/ZGY5YjAxYzRhMTdm/MDlhNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}