{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"How Coca-Cola used psychology to become the world's most memorable brand","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/21887a2b\"></iframe>","width":"100%","height":180,"duration":982,"description":"Coca-Cola, is unquestionably, the most memorable brand on earth. \n\nNext to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth. \n\nAnd that’s not a mistake. \n\nIt’s the result of over a hundred years of careful and deliberate brand management, marketing, advertising, and influencing of culture. \n\nAll in the service of lodging its logo, brand, and product firmly in peoples’ minds. \n\nBut how did Coke do it, why did it work, and what can we learn from their strategy?\n\nJoin me today as we examine the psychological side of Coke’s century-long success - and how we can use its strategies to grow our own brands and businesses.","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}