{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"The Marketing Agency Growth Model with S&G Content Marketing’s Lauren Fairbanks","html":"","width":"100%","height":180,"duration":1973,"description":"In this episode, CEO of S&G Content Marketing Lauren Fairbanks talks about the difference between a lifestyle business and a growth business, how to know when to expand your business, and the common mistakes marketing agencies make.Lauren Fairbanks is a former journalist and the co-founder and CEO of S&G Content Marketing, an award-winning agency that creates branded content experiences for companies who want to stand out from their competitors. Her work with clients, such as DJ Khaled, Square, and the Las Vegas Tourism Board, has won numerous brand and communications awards.Lauren is also a member of the Forbes Agency Council and is a Forbes columnist, covering brand communications. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:How millennials want to be marketed to.What you need to successfully work with your spouse.Using your network to get more clients.Common mistakes marketing agencies make.The difference between a lifestyle business and a growth business.How marketing content changes depending on the size of a business.How to know when to expand your business.Why tech companies are having such big layoffs.How to make a business case for getting agency support.Resources:S&G Content MarketingAgencynomicsHow to Feed a DictatorDevNoodleConnecting with Lauren Fairbanks:LinkedInConnecting with the host:Josh Hoffman on LinkedInQuotables1:18 - “You just have to recreate those spring and summer months in your home, so use a space heater, get a small space, put your seed starters in a little container with a plastic top so that you get lots of sunlight but you're keeping the heat humidity in there, keep the humidity high and then get one of those plant warming pads or you can even get one of those you know how people used to use heating pads in the 80s and 90s, I feel like no one uses heating pads anymore just plop them on top of a heating pad as long as you recreate those warmer environments you'll get them to start.” 5:33...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}