{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Modern Manager","title":"391: How to Own Your Reputation and Build a Personal Brand with Andy Storch","html":"","width":"100%","height":180,"duration":1977,"description":"You already have a personal brand, whether you’ve chosen it or not. And every meeting, email, and interaction at work is quietly shaping it.\nMany managers assume personal branding is about being visible online or promoting yourself. But in reality, it’s about how you show up, how others experience working with you, and what people say about you when you’re not in the room. It’s essentially your reputation.\nThis week’s guest helps us unpack what personal brand really means at work and how to be intentional about it without feeling inauthentic, salesy, or self-promotional.\nAndy Storch is a keynote speaker, author of Own Your Career, Own Your Life and Own Your Brand, Own Your Career, and host of multiple podcasts. He works with leaders and managers to help them build reputations that earn trust, influence stakeholders, and attract opportunity. In this episode, we explore how your internal behaviors, external presence, and everyday choices combine to shape your brand and how small shifts can make a big difference over time.\nGet FREE mini-episode guides with the big idea from the week’s episode delivered to your inbox when you subscribe to my weekly email.\nIf you want more influence, stronger relationships, and greater career opportunities without becoming an “influencer,” this conversation will help you lead with clarity and intention.\nJoin the conversation now!\nConversation Topics(00:00) You already have a personal brand(02:07) What a personal brand really is (and why it matters at work)(04:54) Internal vs external brand: how reputation is formed(07:01) How small behaviors quietly shape how others see you(10:29) The balance between humility and visibility(12:50) How to assess your current brand with self-reflection and feedback(17:49) Why building your brand isn’t fake; it’s intentional(22:01) Appearance, perception, and owning your choices(27:11) What great leaders are remembered for long-term(35:27) [Extended Episode] Using values to guide what you share...","thumbnail_url":"https://img.transistorcdn.com/vh03-o0OUKG7JnFjtDqtJmV0y385f5sQOifebswPa_E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQzNjM5LzE2OTA1/Nzg4MDYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}