{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Sales for Nice People Podcast","title":"Ep 64: Serving your buyers starts *before* the sale","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/21e32753\"></iframe>","width":"100%","height":180,"duration":171,"description":"Oh for sure, it's wonderful when you get to serve your clients and do great work for them. But for that to be possible, they first need to *become* clients. \n\nAnd if that means you struggle because you don't like selling, then just make the sales process itself an act of service. \n\nThat's called Sales for Nice People. \n\nAnd this is called a book: https://martinstellar.com/book.\n\nGet yourself a copy. It'll make your selling a hell of a lot easier. ","thumbnail_url":"https://img.transistorcdn.com/uVMQHUuWYvVFR9AEYIePMNQKjTsTeeXM0Cvv6xeQcyI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOGQy/OGViZDA5MzgzOWQy/ODM5Mzg4NDdhOWNl/NjdhNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}