{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The GEO Show","title":"Your Best GEO Content Is Hiding in Your Team Chat","html":"","width":"100%","height":180,"duration":3100,"description":"Christian Rigg, Director of Strategy and Operations at Eleven Content, a London-based content and marketing agency, believes the best information gain is already inside your company. Paris Childress talks with Christian about turning meetings, team chat and internal docs into a knowledge base for content, why Eleven still has human writers draft, and why digital PR now shapes what LLMs think of your brand.\nIn this episode:\nLLMs as truffle hunters. Why E-E-A-T and information gain still decide what stands out, and why original, high-effort content wins in both SEO and GEO.\nThe expertise bottleneck. Clients buy into E-E-A-T, but their experts are time-poor. Eleven separates owned expertise from sourced expertise to close the gap.\nYour team chat is a content goldmine. Eleven built a knowledge base in BigQuery that pulls in meeting transcripts, chat channels, docs, voice notes and interviews, and uses an LLM to surface themes and narratives for each company.\nGovernance first. No DMs or private channels, only curated channels, and transcripts forwarded by hand. Every quote or insight traces back to its original source.\nHuman writers, grounded AI. Eleven's first drafts are still human-written. Paris explains why GEOforge's AI-assisted first drafts only work when they are grounded in the brand's own knowledge base and fact-checked by a human.\nHow much content is too much? There is no magic number. Christian's rule: every piece needs a purpose, so build around a few pillar assets instead of 50 blog posts a month.\nSEO vs GEO. Big overlap on the fundamentals, but digital PR moves from \"beneficial for SEO\" to \"critical for GEO\" because it shapes how an LLM talks about you.\nMentions, caveats and sentiment. Why it pays to be mentioned even with a caveat, and why counting mentions without reading the sentiment misses the point.\nA borrowed opinion. The buying journey has collapsed into chat, and visitors arrive with an opinion that may come from an LLM. So what's the LLM's...","thumbnail_url":"https://img.transistorcdn.com/7cDHOTKwTPJbamMzkSU5XMeYqbfRSPk5nMQ6zhbTeaI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kY2Ri/MGIyZjViNzJiODc5/ZGM5MmJhYmE4NmYx/MTVhYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}