{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Want recipes, ordering and picking up flowers without overspending - start here!","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/223882ac\"></iframe>","width":"100%","height":180,"duration":1239,"description":"01:12  Recipe and Ordering Simplification02:10 The Art of Simplifying Flower Formulation02:42 Layering Techniques for Stunning Arrangements03:20 Exploring the Six Foundational Bloom Types05:42 Filler Flowers and Greenery08:01 Coverage Blooms09:17 Mastering Pricing by Square Foot09:34 Installation Pricing and Planning15:06 Incorporating Fun and Creativity in Flower Ordering17:17 Finding Inspiration and Experimentation18:03 The Impact of Foundational Systems on Business19:07 Scaling Your Floral Business - even as a Mother19:45 Closing Thoughts and Encouragement","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}