{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"ASCEND by Ducks Unlimited","title":"The Power of Perception: How Social Media Shapes the Narrative of Hunting","html":"","width":"100%","height":180,"duration":2696,"description":"In an era dominated by social media, a single photo can tell a thousand words—or ignite an online firestorm. How do the images hunters post online shape public perception, and what message are we actually sending to the non-hunting world? \nIn this episode of the Ascend Podcast, host Adrian sits down with Dr. Britt Hosmer Longoria—traveler, PhD, storyteller, conservationist, and co-founder of the Longoria Hosmer Foundation. Following an experience where a photo of her went viral and triggered intense backlash, Britt pursued a PhD in strategic communication to dive deep into the semiotics—the signs and symbols—of trophy photos on Instagram. \nBritt breaks down why traditional \"grip and grin\" photos often translate as possession and dominance to outsiders, how subtle shifts in body language and perspective can completely change the tone of an image, and how hunters can navigate difficult, emotional conversations on social media. \nIn this episode, you'll learn:\nBritt’s background growing up bird hunting in Maine and her work in African wildlife conservation \nWhat \"semiotics\" means and how signs/symbols in photos convey hidden messages \nWhy traditional field photos translate differently to hunters vs. non-hunters \nThree simple adjustments to instantly change how your field photos are perceived \nThe psychological impact of closed fists, direct eye contact, and showing firearms in photos \nHow to respond emotionally—not just logically—when engaging with critics online \nIncluding \"chapters\" of the hunt (campfires, preparation, meals) to tell a complete story \n\nFollow along for more real conversations, outdoor stories, and insights from women shaping the future of hunting and conservation.\nJoin the Ascend Instagram community at @duascend and http://www.ducks.org/ascend.","thumbnail_url":"https://img.transistorcdn.com/rvKV-HpqqpvPlV_Qenn_UFO0lAzZ3dIe2XbjAE1Rl9A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wYmI2/N2Q2YWJiN2YyZjBk/YzY3MmViYjBiNzc1/ZjBjOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}