{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 211: Design Thinking 101...","html":"","width":"100%","height":180,"duration":1868,"description":"This is one of the greatest skills I've ever learned. An incredible teacher taught this to me in college, and I taught everyone else at OfferMind...   One of the secret weapons I have in my arsenal of marketing skills (and life in general) is design thinking   Design thinking is one of the reasons why I'm able to step into the darkness without seeing the whole path in front of me.   I was taught design thinking when I was in college, and it’s one of the MOST valuable things I've ever been taught in my life.   When I shared the design thinking process at OfferMind, I got some amazing responses.   You can watch the whole process here, but if you’d rather keep reading, then carry on… WHY DESIGN THINKING?   The process was invented by a company called IDEO. If you don't know who IDEO are, they’re the company who invented the mouse for Steve Jobs’ first version of the personal computer.   IDEO are the reason why your toothbrush is shaped the way it is. In fact, many of the things we use daily have actually been designed by IDEO.   IDEO has mastered the process of creativity. They’ve manufactured process that produces innovation almost on demand. You’re gonna have to get your playful zone on to make the most of what I’m about to share with you, but just know that if you're boring as a person, your offers will be too.   I'm straight up telling you. If you suck to be around, no one's gonna wanna be in your tribe. If you have a Debbie Downer kind of mentality you're gonna be terrible at this process.   Those who are creative are typically more playful individuals.   It’s time to get back into your kindergarten brain and the enter the fun zone of your noggin if you want to get the MOST out of this process…   Almost everything I've created has been produced following this design thinking process.   When I was in college, I had a FANTASTIC professor who became one of my first ‘one on one’ mentors. He was the CMO of Denny's and Pizza Hut. He invented stuffed crust pizza....","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}