{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"For Real: Life, Leadership, & Unlearning","title":"330. Social Media Hot Takes: What Works Now & What’s Overrated with Shannon McKinstrie Part 2","html":"","width":"100%","height":180,"duration":1864,"description":"It's Part 2 of our Social Media Hot Takes conversation with Shannon McKininstrie!\nPart 1: https://www.megangillikin.com/podcast/329-social-media-hot-takes-what-works-now-whats-overrated-with-shannon-mckinstrie\nLast week, we laid the foundation for content that truly connects. This week, we are moving from strategy to action, focusing on implementation, selling, and time-saving hacks that turn content into clients. \nIn this episode, you'll learn about:\nThe Four H’s content breakdown: Helpful, Heard, Happenings, and Humor—and the ideal mix for service providers.\nWhy Stories are the cash register and the most underrated way to sell on Instagram.\nShannon's simple three-story daily strategy to drive engagement, connection, and conversion.\nThe quickest way to kill engagement on Stories.\nA genius, game-changing profile name field hack that helps local clients find you instantly.\nThe content type most people are sleeping on.\nThe social media practice you need to stop doing immediately (it involves analysis paralysis and a fear of rejection).\nTime-saving hacks for creating B-Roll content and why you should hire someone to do it.\nEpisode Timestamps:\n00:03:00 – Why Stories are essential and Shannon's simple three-story daily strategy.\n00:08:00 – The quickest way to kill engagement on Stories (and how much is too much selling).\n00:10:00 – The most underrated way to sell on Instagram (and why DMs are your cash register).\n00:12:00 – The biggest mistake you see on people's profiles (and the game-changing name field hack).\n00:15:00 – The content type most people are sleeping on: Behind-the-scenes and skits.\n00:23:00 – The social media practice you should stop immediately (it’s about overthinking).\n00:27:00 – Time-saving hack: The once-a-month B-Roll content day.\nAbout Shannon McKinstrie: \nWebsite: https://shannonmckinstrie.com/\nPodcast: Good Content - https://shannonmckinstrie.com/good-content-podcast\n\nLet's Work Together:\nBook a 90-Minute Clarity Call\nToday's episode is brought...","thumbnail_url":"https://img.transistorcdn.com/YJ4cYMq8YKaHusQjVe21lcwfDQkhwO1vUDsTPInwO9c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MzZh/MTgzYTZkMjViZWZk/MDM2YjY1MDhlMTlk/YjU1NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}