{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Want More Revenue? Start With the Weddings You Already Have","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/229c6e4e\"></iframe>","width":"100%","height":180,"duration":685,"description":"More revenue does not always mean booking more weddings.\nSometimes the biggest growth opportunity is increasing the value of the weddings you already have.\nIn this episode of The Floral CEO Podcast, Jeni shares practical ways to raise your average wedding booking through stronger recommendations, thoughtful upgrades, and properly pricing the services surrounding your floral work.\nShe covers:\nSelling installations and statement floral moments\nCreating profitable candle and rental offerings\nCeremony-to-reception repurposing\nOffering premium upgrades\nAsking better questions during consultations\nMoving from order-taking to expert recommendations\nCharging correctly for setup, repurposing, teardown, and labor\nTracking your average booking and intentionally increasing it\nThe math can be powerful.\n30 weddings at $5,000 = $150,000\n30 weddings at $6,500 = $195,000\nSame number of clients.\nSame number of wedding dates.\n$45,000 more revenue.\nBefore you decide you need another 10 weddings on your calendar, look at the clients who have already chosen you.\nAre you showing them what is possible?\nAre you giving them opportunities to upgrade?\nAre you charging appropriately for the value and service you provide?\nYour next $50K may already be hiding inside the weddings you're already booking.","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}