{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Introducing the 'Reconvert Rate': A Game-changing eCommerce Metric with Ruth Even Haim","html":"","width":"100%","height":180,"duration":1734,"description":"Today we have a special guest, Ruth Even Haim, who is the co-founder of ReConvert, a post-purchase upselling app for Shopify.\n\nThroughout her journey as an entrepreneur, Ruth and her brother both had Shopify stores and realized that the default ‘Thank You’ page on Shopify was essentially an ‘exit door’ from the store. This realization gave rise to the creation of ReConvert, an app designed to making this exit door obsolete by facilitating post-purchase upselling.\n\nHow does that work?\n\nReConvert essentially transforms the ‘Thank You’ page into another landing page that not only confounds customer appreciation but also promotes other products for potential immediate post-purchase. The goal is to retain the customer's attention after a purchase and spur additional sales.\n\nIn addition to her entrepreneurial work, Ruth also has a passion for content and writing. This passion translates into the work she does at ReConvert, creating a more engaging and interesting post-purchase experience for customers. A true testament to how personal passions can positively influence one's work!\n\nJoin us as we delve deeper into the subject of post-purchase upselling, its potential for increasing revenues, and how Reconvert is changing the game for Shopify merchants. We will also explore the challenges and opportunities that come with being an entrepreneur, as well as a few laughs along the way.\n\nTo all the entrepreneurs out there - don't miss out on this informative episode as we explore the insights of post-purchase upselling with our guest, Ruth Even Haim. Whether you are a seasoned business owner or just starting out, there are lessons to be learned and insights to be gained. Stay tuned!","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}