{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"EIR Live","title":"Episode 14 - The Accidental EIR with Peter Winton","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/22b0b61b\"></iframe>","width":"100%","height":180,"duration":5027,"description":"Join us for an extraordinary conversation with Peter Winton, an Entrepreneur-in-Residence at the University of Nottingham and member of the Royal Society's Industry College. With over 50 years spanning Ford Motor Company, 22 years at Rolls-Royce, and six years supporting academic spin-outs, Peter shares his unconventional journey from apprentice engineer to master translator between academic research and commercial opportunity.\nPeter's career philosophy challenges conventional wisdom: choosing breadth over hierarchical advancement, embracing strategic quits as career-defining moments, and recognizing that \"the only difference between a rut and a grave is the depth.\" In this episode, Peter delivers masterclasses in translation, revealing how to transform impenetrable scientific abstracts into compelling business value propositions. He explains why academic competition happens \"with the guy in the office next door,\" why EIR engagements require minimum three-year commitments, and why \"I don't know\" are the three most powerful words in any language.\nWhether you're an aspiring EIR, university administrator, corporate innovation leader, or anyone interested in technology commercialization, Peter's insights will transform how you think about bridging academic and industrial worlds.\nChapters\n[00:00:00] The Power of I Don't Know\n[00:01:22] Welcome to EIR Live\n[00:02:33] Peter's Early Career at Ford Motor Company\n[00:04:53] Moving to Desoutter and Learning Business\n[00:09:04] Strategic Quits and Career Lessons\n[00:10:08] Landing at Rolls-Royce\n[00:12:04] Breadth Over Height: The Career Philosophy\n[00:15:10] Understanding How Things Work\n[00:17:42] The EIR Pattern: Diverse Experiences\n[00:19:47] The Most Powerful Three Words\n[00:21:53] Managing University Technology Centres\n[00:25:17] The UTC Business Model\n[00:28:10] Academic vs Industrial Competition\n[00:33:27] Discovering the EIR Role\n[00:36:20] Kate's Suggestion: You're Going to Be One\n[00:38:53] IP Experience and...","thumbnail_url":"https://img.transistorcdn.com/5MURGcXX1P7dDzkekwm1VZi0Zwz_hJg_oda-k-ZZ8aY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84Njhj/ZGNiMjZlYjMyZjM1/ZTIzMzZkOGQzZjQx/NzAzZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}